With the end of December, we, the twenty (#20of2020, Oh! C’mon! We are PR students. We will come up with a hundred hashtags!) of School of Communications and Reputation (SCoRe) finish the first leg of our program. The next step for us is an internship of two months at different PR firms. I am going to Genesis BCW which has been my first choice since the second year of my college and now that I have got my long-awaited opportunity I am hoping to make the most of it.
So, what do I want out of this internship?
Working on one/multiple new sectors: This is not the first time I will be interning with a PR firm and thus, I have a very basic knowledge of how a typical PR internship works. In my previous internship, I worked on the Brands and Lifestyle sector but this time the thing that I am looking forward to the most is working on a sector or multiple sectors which I am not really well-versed with.
Learning perfect documentation: I am “that” person who likes documentation. In the corporate world, documenting every step of what one does is immensely significant. Hence, I want to sharpen my documentation skills and make them perfect.
Making new connections and learn work ethics: Until now, we were in the warm cocoon of our educational institution where we were still allowed to make mistakes. But, when one works in a professional environment the dynamics of how a person should behave changes drastically. From this internship, I want to learn the work ethics of how one should behave in an office environment and also make new connections whom I can approach for help and learning in the future.
Work on a campaign: Although, I know that campaign planning is not something that an intern is given to work on but I am hoping to at least be part of a campaign brainstorm session so that I have a fair knowledge of how it’s done from scratch! *fingers crossed*
Be part of a crisis: What happens when a brand hits a certain crisis? Not that I purposely want any brand to run into crisis but it would be really amazing if I can be present during a crisis management session and have a live demonstration of how these crises are managed.
Coming to what I am going to contribute to my employer, these are the following things:
Punctuality: As we have been taught at SCoRe, “If you’re not ten minutes early, you’re already late!”, I am hoping to make this my “mantra” and follow this diligently.
Proactiveness and Volunteering : I will try to be proactive for any kind of work or activity offered to me. Also, I will try to volunteer for every kind of work without thinking how big or small it is.
I am looking forward to this internship and I hope to make the most out of it.
The Amateur's Scratchpad 